The basic need of all hospitality customers is cleanliness. It becomes almost the only need for the interstate traveler that only spends hours on the property at night while traveling. It is especially relevant to the lower price conscious consumer.

These travelers are almost 100% walk-up customers and rarely use reservation systems.

We will guarantee that the room is clean. We will allow the customer to determine whether the room is clean in their own perception. The perception of cleanliness is different in this market segment.

There will be no other requirements of the licensee. Although curb appeal and a good bed are also very important there will be no other requirements other than cleanliness.

 
 


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