The
basic need of all hospitality customers is cleanliness. It becomes
almost the only need for the interstate traveler that only spends
hours on the property at night while traveling. It is especially
relevant to the lower price conscious consumer.
These travelers are almost 100% walk-up customers and rarely use
reservation systems.
We
will guarantee that the room is clean. We will allow the customer
to determine whether the room is clean in their own perception.
The perception of cleanliness is different in this market segment.
There
will be no other requirements of the licensee. Although curb appeal
and a good bed are also very important there will be no other
requirements other than cleanliness.